ABOUT US
How we started
Our brand started by looking into encouraging more innovative electrolyte products into the sporting market that benefit our athletes and having it be more accessible and affordable. Having a background in competitive sport, we've seen first hand how a lack of hydration has caused multiple health occurrences during play and believe ICE ACTIVE is not only a 'dehydration-combat' drink brand but also a platform for hydration health awareness. Our electrolyte formula is a great example of combining a slow release beverage like a slushie with a bonus innovative touch of being a hydration aid.
Why ICE ACTIVE?
ICE ACTIVE promises to be the leading slushie design formula for hydration in its niche industry. Crafted with a unique blend of electrolytes, carbohydrates and hydration-boosting minerals, this refreshing slushie works harder than water alone. Its icy form rapidly cools your core, helping you stay sharp, energised and ready to push beyond limits - all while delivering a burst of great taste that keeps you coming back for more.